Could Oprah Eventually Doom Weight Watchers?

February 16, 2016

By Karen

In 2012, I followed Weight Watchers® PointsPlus® system and lost about 50 lbs. Four years later, my scale fluctuates 6-8 lb., but I remain slim enough to wear all my skinny-sized clothes. To this day, I still count points and weigh weekly. Maintaining isn’t easy.

Last year, at Weight Watchers’ invitation, Oprah Winfrey agreed to lose poundage — again — in a grand way. For a $43 million investment, she got a seat on the board and became WW’s spokeswoman.

Now WW stock jumps every time Oprah opens her mouth, whether to insert food or not, and she offsets her weight losses with bank account gains.

In her latest ad, Oprah claims to eat bread “every day.” She’s lost 26 lbs. since August 2015, or about  1-2 lb. a week, eating bread. What bothers me is that she’s shown only from the neck up.

Check out this photo of her on CNBC. Unfortunately, it’s undated, so we don’t know which diet deserves credit, but Oprah certainly looks like she’s lost more than 26 lbs.

Oprah is following a new WW plan called Beyond the Scale, which “focuses on you, not just a number on the scale.”

It’s all about SmartPoints™ and FitPoints™. PointsPlus folks are screwed because our overpriced WW calculators and P+ cookbooks are now obsolete.

WW’s website offers nothing but empty tag lines unless you join, but independent bloggers with access explain the difference in plans. Instead of counting fat, carbs, fiber, and protein on PointsPlus, it’s all about calories, saturated fat, sugars, and protein on SmartPoints.

Bottom line, PointsPlus are rough on fat and carbs. SmartPoints slam you on sugar and saturated fat.

P+ works for me so I won’t switch, and I wish Oprah well. But we all know her dieting history.

Weight Watchers is throwing some big dice and obviously hedging their bets by saying SmartPoints isn’t “all about the scale.”

After Oprah loses the weight, makes the talk show rounds to show off her svelteness and sends the stock on one last big spike, will she become another yo-yo case, like most former members?

I’ve been there myself, joining WW twice before, only to regain all the weight and more. They welcome yo-yos back to their meetings like old friends.

Oprah has never before made the lifelong commitment that’s required for WW. Can she do it now? Or in a year or so, will we see her rebloated on an Enquirer front page, trying to elude the paparazzi (you know, like Kirstie Alley)? If we do, that flushing sound you hear will be the Weight Watchers brand going down the toilet, no matter how they try to spin the points next time.

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