How Oprah Goosed Weight Watchers Stock

December 22, 2016

By Karen

Here’s another perfect example of the media not doing its (math) homework. All Oprah Winfrey had to say was, “Hey, look, I lost some more weight!” and it became big news, no questions asked.

Oprah joined Weight Watchers® in August 2015, investing $43 million in the company in exchange for a seat on its board. By the end of January 2016, she filmed an ad claiming she had lost 26 lbs. eating bread every day.

I calculated she was losing 1-2 lbs. a week, which is reasonable, but hardly worthy of a media blitz, especially when you factored in how much Oprah needed to lose.

To provide some context, I followed the WW Points Plus® plan myself in 2012 and lost 50 pounds in 9 months.

So today we get this big announcement that Oprah has lost “more than” 40 pounds. Not “an additional” 40 pounds. Forty pounds total.

And if she actually lost “more than” 40, don’t you think she’d proudly give the exact number, like she did when it was 26?

So let’s do the math. She was down 26 in late January, and now 40 in late December. That’s 14 lbs. lost in 11 months.

Therefore, in 2016, her average loss has been 1.27 lbs. a MONTH. That’s 20.32 ounces. Averaging four weeks in a month, she’s been losing about 5 ounces a week.

And on that paltry progress, Oprah’s stake in the company grew to $77 million because the media didn’t do the math and put the story in proper perspective.

I’m really happy that Oprah feels she’s finally got the situation under control. I’ve been there. It’s a never-ending struggle.

What I have a problem with is Oprah growing even richer touting weight-loss results that would have most dieters in despair.

I once had a friend who’d say he could lose that much weight taking a good dump. Come to think of it, anybody could.


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