Weighing in on New Weight Watchers 360 Program

January 4, 2013

By Karen

Weight Watchers® recently augmented their PointsPlus® system with yet another layer called 360°. President Dave Kirchhoff ecstatically proclaimed it the “most innovative change in Weight Watchers’ 50-year history.”

360’s explanatory tag line on the website is…

A program built for human nature so you can expect amazing.

I think they should have named it Weight Watchers for Dummies.

Two new components are called Managing Spaces and Routines.

Managing Spaces is a collection of tips on how to control your eating at home, at work, eating out, traveling, and on special occasions, and how to shop for groceries. The tips include such astounding insights as…

Shopping: Have a list, don’t shop hungry, and skip the bite-size samples.

At Work: Bring safe lunches and snacks from home.

Traveling: Bring bottled water and snacks.

Eating out: Study the menu in advance online, and then order whatever fits your points.

Online members can indicate if they find these gems of wisdom helpful, and thousands have.

Routines are things you should be doing every day, such as getting enough sleep, eating vegetables or fruit with every meal, drinking more water with meals, and eating breakfast every day. There are 16 in all.

You’re supposed to track your chosen routines by clicking “Yes” daily if you follow them, as if the never-ending chore of calculating and recording points on every blessed bite (which I do) and tracking the numbers of servings of liquids, milk products, fruits, veggies, vitamins, and healthy oils you consume (which I abandoned within the first month) aren’t enough.

Don’t get me wrong. Weight Watchers DOES work. I’m living proof of it, having just lost 41 pounds in 6 months — and still going. But I think 360 jumps the shark by selling it as “normal” behavior to spend every waking minute dwelling on your relationship with food.

If you need the obvious pounded incessantly in to your head to control your food intake, you either aren’t motivated enough to do it or you’ve got psychological eating issues so deep-rooted, you need more help than any mere eating plan can provide.

Meanwhile, in spite of the 360 makeover, the WW website continues to be a poorly functioning, maddeningly laid out, and inexplicably organized train-wreck — and I find the mobile app for iPad useless. They must figure we online-only members get what we pay for, since it’s far cheaper than attending meetings.

Thank God they figured out what works for losing weight!


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