Fancy Feast®: Next Gen

By Adele

Purina Fancy Feast® has made a mini-move to launch a new series of commercials with a plot. Check it out and get up to speed…

The kitten is adorable — for a Persian. But frankly, I smell a rat in this boyfriend. What guy turns his man cave into a cat playroom, has a heart engraved with “Will You Marry Us,” and makes an innocent kitten do the dirty work of proposing? If the woman accepts (and she will), she’s lucky to have the cat for emotional support when she realizes her husband is gay.

On the food front, Purina has been busy. The newest brand is Delights, basically the same-old, same-old sprinkled with cheese product.

Cheese is for rodents. (Photo - Fancy Feast)

The new slogan is telling: “The Best Ingredient is Love™.”

Yeah, right. Anything to keep real meat out of those cans.

On the other hand, Fancy Feast did something amazing at Christmas. After saying they were discontinuing the collectors’ tree ornaments they’ve been issuing since the mid-’80s for a few bucks and some UPCs, out of the blue they sent us a new one for 2010 — for free.

It was a little weird that it’s a delicate, clear glass ball — the dumbest thing you can hang on a Christmas tree with cats around. But it was the thought that counted and we appreciated it a lot.

I can’t wait for the next installment of the commercial. I want the kitten to get more of the action, like shredding the bride’s dress laid out on the bed on wedding day, or curling up on the groom’s tux and covering it with Persian fur.

But because the kitten is so cute, you know that instead of being mad, they’ll just smile and give it a big bowl of Fancy Feast cheese and gravy.

PS: I pick on Fancy Feast, but the Cats Working house brand is FF Classic. All meat with minimal crap.

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6 Responses to Fancy Feast®: Next Gen

  1. Animal RN says:

    Love the review, post and demand for more. And thanks for sharing what you feed.
    R

  2. adele says:

    “If the woman accepts (and she will), she’s lucky to have the cat for emotional support when she realizes her husband is gay.”

    Adele, that’s a sentence worthy of Dorothy Parker. You’ve really been sharpening your literary claws. That said, it is a cute commercial, and I hope to see more. My current favorite animal product shiller is the goat in the Capital One barbarian/viking commercials.

  3. zappa says:

    I hope kitty heaves a furball into her dainty,hand embroidered,satin wedding slippers!!

    Zappa

  4. catsworking says:

    Zappa, the bride should be thrilled if she could snag a furball for her walk down the aisle. It would fall into the “something old,” “something new,” and “something borrowed” categories simultaneously, so she’d only have to come up with something blue.

    Watching that little video again, I’m now confused as to whether the couple has already been married and we weren’t invited to the wedding, or if they are now shacking up. She moved in a bunch of boxes and looked like she was flashing a big diamond around, but I couldn’t tell if there was a wedding band with it. I guess we’ll find out in the next commercial.

    I wonder how he gave her the ring? Maybe he fed it to the kitten and let he/she poop it out so the woman would find it in the litterbox. A bit risky, IMO, but the guy’s obviously nuts and a big chicken, so who knows?

    Adele, thank you for the kind review. I’ve never been compared to Dorothy Parker before, but I like it. We enjoy any animal in a commercial, but as far as goats go, our favorite right now is the one in the AFLAC ad.

  5. adele says:

    Adele, I like the AFLAC duck as well, but I find that commercial where he’s attending the barbecue hosted by Guy Fieri disturbing. Not just because of Guy Fieri, but because the poor duck is stressed out by seeing a fellow fowl on the barbecue and then burns his webbed feet and mistakenly puts them in hot pepper juice. Alice and I hate to see any animal suffer, even if it’s make-believe.

  6. catsworking says:

    Adele, I don’t think I’ve seen a commercial with the duck and Guy Fieri. There’s no way I would advocate fowl play.

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