Season 4 of AMC’s great series, Mad Men, begins tonight, but I just found out Chase Sapphire is going to be all over it.
Forcing Anthony Bourdain and fellow Travel Channel travelers to whip out Sapphire cards on their shows just whetted Chase’s appetite for even bolder intrusions into intelligent TV.
Now they’re determined to make Don Draper their shill, and they don’t even care that Mad Men is set 45 years before the Sapphire card ever existed.
CNN Money reports…
Chase Sapphire has worked with AMC and Mad Men‘s creative team to create a multi-level brand campaign featuring mentions during episodes, vignettes during the show, online media, and events. Chase is sponsoring this year’s ‘New York’s Gone MAD’ screening in Times Square, where Sapphire cardholders will see the show in a special premiere event. The bank will also host a finale cocktail party.
‘Madvertising’ cards will talk about the Chase brand and its history as a segue into commercial breaks, which will include more traditional Chase Sapphire ads. Chase told Fortune that Mad Men‘s fan base matches ideally with the affluent customers it is trying to attract to their new luxury card.
So Chase has now tainted my two favorite shows, and I wouldn’t classify myself as an “affluent customer.” Outside New York City, I think Chase may be getting delusional dope on the demographic their lousy ads are reaching.
Every time I see that smug bitch who squandered her Sapphire points on a dress, I want to slap her, not have the same credit card in my wallet.
Tip: The Chase ads vanish with Verizon’s On Demand, and both No Res and Mad Men are available there. If you don’t have a DVR, you can cut the crap to a minimum if you can stand to wait a day or so to tune in.