Padma Lakshmi Doing Soft Porn for Hardee’s

By Karen

This ad featuring Top Chef hostess Padma Lakshmi is stunning. You’ve got to see it to believe it. If you’ve ever suspected Padma really doesn’t know good food from bad, here’s your proof.

In a bonus clip on the Hardee’s site, Padma observes with her usual astuteness, “I don’t think we’re trying to make a sexy commercial,” like all women wear necklines cut to their waists and speak in double entendres. Here are her lines; decide for yourself:

I’ve always had a love affair with food.

I think I’ve tasted every flavor imaginable.

But there’s something about the Western Bacon.

(Sits on on steps with legs wide; later hikes up skirt.)

It reminds me of being in high school,

Sneaking out before dinner to savor that sweet, spicy sauce,

(Slowly licks own wrist.)

And leaving no evidence behind.

(Wipes bare ankle with finger, then licks it.)

Voiceover: Hardee’s Western Bacon Thickburger. More than just a piece of meat.

Padma demonstrates how to be a piece of meat. (Photo - Hardee's)

Right, Hardee's. It's TWO pieces of meat. (Photo - Hardee's)

Hardee’s claims Padma came to them asking for the endorsement because the Thickburger reminds her of her adolescent rebellion against her vegetarian upbringing. They bill her kindly as an “author” and “culinary expert,” rather than the more accurate “vapid sexpot,” and say she’s game to do another commercial, but they don’t have a “story” yet.

The only thing left for Padma to do is strip naked and feast in bed on Mr. “Thickburger” — get it? Wink, wink.

The next time I see her spit some poor aspiring top chef’s food into her napkin in disgust, I’ll remember her eagerly fellating a strip of greasy bacon and licking the drippings off her foot.

After shilling for Hardee’s, Tom Colicchio should tell Padma to pack her knives and go from Top Chef, even if she swears on her life as a supermodel that she heaved the burger as soon as the commercial shoot was over.

On the other hand, you’ve got to feel sorry for the woman and the lengths she’ll go for a free meal between seasons of TC.

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17 Responses to Padma Lakshmi Doing Soft Porn for Hardee’s

  1. Adele says:

    Good grief! This commercial may dash all of our hopes for Bourdain to come back as a Top Chef judge. If he sees it, I can’t imagine that he won’t react with extreme snarkitude, and then the only way he comes back to TC is if Padma goes — we can only hope.

  2. MorganLF says:

    But Karen what do you really think?

    LOL..I’ll remember not to get you mad, must be the Sicilian in you. But I must say I couldn’t agree more!

  3. catsworking says:

    Adele, I first saw the commercial on the Sci-Fi Channel while watching Ghost Hunters, and I was completely SHOCKED when I realized she was peddling junk food.

    And I think you’re right about Bourdain. Either he’s going to let Padma have it with both barrels and make it impossible to be in the same room with her or, out of deference to his buddy Colicchio, he’ll bite his tongue.

    But I can’t see him letting a golden opportunity like this pass by. Padma strikes me as a walking eating disorder. That Hardee’s thinks she’s convincing anyone that she’d actually eat a whole Thickburger and keep it down seems incredibly naive. I guess they’re going for the teenage-boy-hormones-raging-over-hot-sexy-older-woman market, and it wouldn’t matter if she ate nothing but the wrapper as long as she made love to it first.

  4. Deb says:

    do ya think she needs the money? I am slightly dissapointed in her for doing this.

  5. catsworking says:

    Deb, I think Padma did it for the attention. Maybe the money, too. She didn’t seem to be thinking clearly when she signed on for the Hardee’s gig, which certainly undermines her credibility as a “culinary expert.” Rachael Ray could get away with pushing Dunkin’ Donuts because she’s never tried to pass herself off as a gourmet, so the leap to pure junk food was very short.

    I blame Hardee’s more for seizing the opportunity to use Padma to make such a smutty burger ad.

  6. Bob says:

    I see her Career circling the bowl,,, Being a judge of Fine Dining and Quality to this… I almost gagged.

    Hope they backed a truck load of money up she’s going to need it..

    Happy Easter
    Bob

  7. catsworking says:

    Bob, I wonder if Padma is getting bored with Top Chef and looking for new “challenges?” However, the jump from TC to Hardee’s was a leap DOWN, if you ask me. Maybe her next career move will be to do nasty things with a chihuahua for Taco Bell.

    I’m just waiting to see how long Bourdain can hold out before he says something — unless he and Colicchio have a gentlemen’s agreement to laugh only behind Padma’s back.

  8. Adele says:

    Padma was married to Salman Rushdie, and supposedly he was heartbroken over their split. If he’s thinking with the brain in his head, perhaps this Hardee’s commercial will help him get over his heartbreak.

  9. catsworking says:

    Adele, I never was able to wrap my head around the image of Padma Rushdie, author’s wife. From what I read, she walked out on him rather unexpectedly (for him, at least).

    If he’s still got the hots for her, looping that commercial a few dozen times should help put out the fire. She’s made it quite clear she’s getting her beef elsewhere.

  10. Nancy (not THAT Nancy) says:

    Ha! I think this is hilarious. Having seen a decent indecent sampling of Padma’s photo career on Amuse Biatch, I am not surprised she’s choosing this route, it’s very familiar to her.

    Hardee’s goofed by not airing this during the stupor bowl.

    Can’t wait for the Hardees challenge on Top Chef (eyeroll).

  11. catsworking says:

    Ooh, Nancy, GOOD idea! A Hardee’s challenge on Top Chef. Who can come up with the most fat- and calorie-laden, decadent burger ever? And then have Padma deep-throating the entries at the judge’s table while licking the drippings off her own scantily-clad body like a cat, while Tom and the other judges watch in horror. THAT’s the show I’d want Bourdain to guest-judge.

  12. Bob says:

    Not to be too crass after last night…

    But I think if she’s dressed like that for a Hardee’s commercial she’s deep throating more beef than the burgers…

    Now back to Tony in Grease…… I still haven’t seen the drag race seen or Tony getting slapped at the drive in….

    Or that could be another Grease???
    Confused So Confused

    Bob

  13. catsworking says:

    Bob, if you loved the Hardee’s commercial, you will love the photo in Allure. Somehow, methinks the woman is never lacking action in the sack.

    Sorry to hear about your knee. I hope it’s good to go for the walk. If not, wrap it up good. I speak as a veteran of knee braces over the years.

    I went to the doctor the other day and asked him about Morgan’s doctor’s theory that you’re better off to break an ankle than to sprain it (which I did recently slipping in slush shoveling the front walk). My doctor said, “That’s rubbish, unless you come really close to breaking it anyway. Then there’s so much damage you might as well break it. But is a break better than a sprain? No way.”

    When I tried to show him where my ankle still hurts when I bend it a certain weird way, he said, “Stop doing that or it will never heal.”

  14. MorganLF says:

    There is an old joke:

    Lady walks into a doctors office and says my arm hurts when I do like this (flaps arm) doctor responds, well then don’t do like that.

  15. catsworking says:

    Morgan, you could have been a fly on the wall. It was pretty much just as you described. After watching how I was twisting my ankle to make it hurt again, the doctor said, “Don’t do that.”

    In fact, it doesn’t hurt at all unless I’m sitting on the floor somehow cross-legged. But it does still seem to have a knot in it. Doctor said it could take 6 months to get back to normal.

  16. JM says:

    You’re approximating this to a professional umpire publicly shilling steroids, Karen. Get a freakin’ grip, one and all. Junk food is an entirely justifiable vice … and one can easily possess the discernment to judge culinary delights while also having enough of a common touch to enjoy a greasy burger. Your communal attitude is snooty and pretentious—which, in all, is not surprising in context. Get over yourselves.

  17. catsworking says:

    Welcome, JM. Thanks for weighing in. It’s true that chefs and foodies will often admit to a secret yen for fast or junk food. Bourdain loves KFC mac & cheese for example. However, I’ve never seen him smear it on himself and then lick it off in front of a camera.

    I did get a laugh out of your perception that we’re all “snooty and pretentious.” Obviously, you haven’t read much of this blog, or you’re reading through some strange mental filter that puts a skewed spin on things, but thanks for stopping by.

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