If you don’t think Rachael Ray’s so hot with people food, you’ll love this. She’s now selling her own line of dry dog food and putting her big ugly bitch Isaboo on all the packaging.
I’m not kidding. It makes me glad I’m a cat.
It’s called Rachael Ray Nutrish™. What, not Rachael Ray’s DFoo? (Rach, if I ever hear you using that name, even in fun, you owe me royalties.)
Nutrish is supposed to contain real meat, natural ingredients, no filler crap, yada, yada, yada. Apparently, it’s only people she doesn’t mind feeding frozen, processed, or straight-from-a-can junk to.
If the food’s all that, I’m taking bets that if the canine market pans out (which it should, since some dogs will eat cat poop), Rachael will somehow turn it into human snacks.
But it gets even better. There are also crunchy and chewy Rachael Ray Isaboo™ Treats that look suspiciously like Girl Scout Cookies®. Her “Booscottis” come in Bacon Flavor and Peanut Butter Flavor.
I’m thinking the word Flavor is her sneaky way of admitting the treats are basically doggie Dunkin’ Donuts®.
If you know a dog who needs a handout, she’s giving away free samples of Nutrish.
Interestingly, Nutrish’s home page and the Sunday newspaper coupon insert claim, “All of Rachael’s proceeds go to help animals in need.” But go to the Nutrish Story page and she writes…
“And you know me. I’m all about giving back, so some of the proceeds from Rachael Ray Nutrish go to charities that take care of animals who have no one else to look out for them.”
Anthony Bourdain could have a field day with this.